So have just completed a couple of days assisting SHOWstudio’s Creative Director in preparation for their ‘Revue’ event that just happened. You can check out some of the design work I did that was handed out on the night for them here (then click on live event>download schedule).
After a long talk with their CD discussing my project as a proposed format for them to solve their major current issue of not making any money, I’ve learnt that actually, they are going to do it. They had the same idea to use moving image and interactivity as a format for advertising and have been working on how to implement it and make it a reality.
The main problems being the luddite reluctance of the industry to make the shift from print to digital and the overbearing beaurocracy of it all. He said that whilst everyone agrees it’s a good idea and would like to do it, the reality of getting something like this to be approved and funded by the many strata of marketers, accountants and other office-types involved, is a long and arduous task with many setbacks. They are essentially going to do what I had in mind, just figuring out how and with whom is the only thing stopping them.
So on one hand it’s slightly annoying that I’ve proposed something they’ve already considered instead of it being something they hadn’t thought of but on the other hand, he said that it’s pretty astute timing on my part and I’m quite chuffed with myself that I had the same idea as a group of some of the industries leading practitioners. Unfortunately they don’t accept any contributions that aren’t commissioned specifically by them so I can't submit it, but it will be interesting to be how theirs turns out in comparison. Now all that remains is to get it made!
2 comments:
Look at you looking all pro at SHOWstudio! Well done...is there not any possiblity of having them act as your client without any commitment on their side, just so you get that live experience?
Not really. They are trying to actually do the same thing my proposal is suggesting so they don't really need to go 'outside' and commission anything until the basic groundwork is layed, which, from all the setbacks i've mentioned makes it a very long and difficult process. My idea is to create this format that has real applications in the wider industry, and perhaps some 'live' things will come from that afterwards. At this stage I think it's more important to get the format correct than tailor it to a specific person/label. They'll see it when it's done and maybe that will lead to me being involved when they do theirs. (best case scenario here!)
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